ui - e-commerce | social media - adidas
This project shows examples from the Global Techfit campaign. I designed, built and delivered the entire global campaign which included all consumer facing assets - the toolkit catalogue, key visuals, OWN retail layouts & digital collections for social & e-commerce. My Digital Design System was used to design, build & deliver all digital assets for social & e-commerce. Research for these was gathered from Facebook, Twitter & Instagram as well as the Global Digital Guidelines for adidas.com.